Pollinator Media managed a complete redesign of ISA TanTecs new eco-friendly leather products web site. ISA Tan Tec’s LITE™ Leather is an innovative leather production concept whose goal is to achieve permanent environmental optimization for the entire production process. The concept is based on calculating the CO2 emissions per square feet of leather produced. Daily monitoring of water and energy consumption shows how environmental conservation measures impact the CO2 footprint.

LITE™ Leather has been used in the designs of major footwear brands such as Timberland, New Balance, Keen and Hush Puppies. LITE™ Leather’s state of the art eco-tannery in Vietnam will employ 280 employees and is set to open in the 4th Quarter of 2009.



Rob co-created the original concept with Dan Siegel under the Evolver Project Incubator. We found that people everywhere are actively looking for ways to do their part to address the climate changes and environmental degradation that are impacting our planet. Unfortunately, being an environmentally conscious consumer is not as easy as it should be – good information is scattered and hard to find. EVO provides a huge selection of green products, services, and information all in one place and has handpicked 400 companies representing more than 20,000 green products and services. From hybrid vehicles to home furnishings, EVO’s goal is to make it easy for people to make greener choices every day. Rob helped to hone and shape the vision and to see it through several iterations before it’s current manifestation. He also spearheaded the development of the brand/identity and name and to bring a team of visionaries together to propel the project to fruition. Rob was the catalyst to launch the brand at the San Francisco Green Festival in 2006 to rave reviews.



EcoGift’s mission is to produce large-scale eco-conscious gift shows that provide people with an uplifting experience and a solution to the difficult emotions, inconveniences and terrible waste associated with the holidays and holiday shopping.

Founded by environmentalist Tommy Rosen, Eco Gift Expo featured 150 companies selling a wide range of high-quality eco-friendly gifts and an organic food court as well as entertainment for the entire family. "The emphasis is on great gifts, convenience and fun," said Rosen, who with his staff has scoured the United States for those companies that bring "quality along with ethics."
The expo donated 10 percent of its gross event proceeds ($25,000) to Global Green USA, a national environmental organization addressing some of the greatest challenges facing humanity, and Whole Planet Foundation, whose mission is to create economic partnerships with the poor in those developing-world communities that supply our stores with product.

Rob co-authored the concept and helped founder Tommy Rosen create the vision and to name the event. Rob has since remained on the advisory board consulting and coaching Tommy on day-to-day issues and long-term expansion planning.


Rob project managed the website development for the inaugural Earth Day Dallas event developing a platform that would serve the 300 exhibitors, musicians, artists, speakers, fillmakers, yoga teachers and sponsors participating in the event. The site was heavily information driven, yet needed to be stylized and highly user friendly by both staff (as updates for talent, scheduling etc. were constant) and audience U.I.